Retailer Urban Outfitters has made the Facebook Like button central to the way the company is marketing its products online. Visitors to the Urban Outfitters web site are now greeting [sic] by a large thumbs up asking them to “See our most Liked items.”
No word yet on whether Urban Outfitters will also group likes by location. I mean, if I see that 50 people in my 4-block radius “like” the same slouchy cardigan, I’m sure as hell not buying it. The horror!