In deference to the true power of words

As content makers, we sling blog posts like we think we know something about persuasive writing, but today, let’s remember the difference between snarkiness and sincerity, paycheck and purpose.

Martin clutched the speaker’s lectern and seemed to reset. I watched him push the text of his prepared remarks to one side. I knew this performance had just been given over to the spirit of the moment. I leaned over and said to the person next to me, “These people out there today don’t know it yet, but they’re about ready to go to church.”

“On Martin Luther King Day, remembering the first draft of ‘I Have a Dream'”, Clarence B. Jones, Washington Post, January 16, 2011

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