So Ford made a social media splash today by introducing their completely redesigned Explorer via timed releases on Facebook. Although I admire their approach, I still see a gas-guzzling behemoth that will flatten me and my bike (or even me and my imaginary environmentally friendly car — a tin can by comparison). Despite the fact that I’m an active Facebook user, I guess I’m still not part of their target audience.
Waxing poetic about the form of what appears to be a Range Rover knockoff seems incongruous with a platform characterized by organic messaging. Maybe if they pitched the Fiesta instead?