Earlier today, a video ad led to a click-through that captured my attention for a full five minutes — unheard of during my morning warm-up of news feeds, email, and Twitter catch up. The video suite in question? Doug the sock puppet and the new Ford Focus:
Yeah, it’s a big corporate campaign that’s poorly disguised as a quirky street-team movement centered around a puppet. Yes, the videos are staged with actors rather than actual people off the street. But, considering how badly Ford stumbled (in my view) using video with the release of the new Explorer, I see this as a small achievement.
Moreover, with its SFE (“Super Fuel Economy”) Focus already capturing my imagination as my Car of the Future, Doug and his fear of vacuum cleaners puts it over the mark. Sold!