Our client at the Department of the Defense wanted to increase awareness about cybersecurity careers in the Military. As part of a MullenLowe digital team, I worked to create an online game for our target audience of 16-24 year-olds.
Creative concepting, copy and UI writing, content delivery plan
- 15:22 average time on site
- 56,638 levels played in first two months
Outstanding Achievement in Internet Advertising, 2018 Internet Advertising Competition
Honoree, Best User Experience, Advertising, Media, & PR, 2018 Webby Awards