Hi, I’m Katie. I’m a Boston-based content strategist who has spent more than two decades working to create and improve digital experiences.

I draw my career experience from time spent working in journalism, advertising, finance, and technology. I’m passionate about helping businesses with their experience strategy, getting their content plan and message right as they refine their online presence.

Experience strategy

I’ve found that applying the principles of content strategy to how we approach a project can help improve the overall success of the experience. Through audits, research, and speaking to the people who know the business best, I get at the root of the challenge, distilling it all into a clear way forward, with steps that are appropriate in scale to our desired outcome.

Content planning

Sometimes the hardest part about creating content is figuring out how it’s all going to happen and who is going to do it. I help define that approach starting from wherever the business needs to begin, whether that’s identifying resources and coming up with a timeline to establishing writing guidelines and modeling the page-by-page approach. I think about the whole picture of copywriting and content management, ensuring the final result is manageable, findable, and positioned for ongoing success.

Content design

I’ve collaborated on enough features to know that a successful product is never just the words on the page; their hierarchy, placement, and interplay with the rest of the page are essential to making them effective—as is an understanding of how the product works to serve its customers’ needs. I’ve worked on experiences ranging from travel bookings to educational modules to pet symptom checkers—each presented unique requirements, and each was satisfying to craft into an effective tool.

Creative copywriting

As I’ve built my strategic content practice, I continue to write, incorporating all that I have learned about a brand, business goals, and the most effective ways to resonate with an audience. Whether I’m marketing a product, optimizing for search, or working to create something evocative and impactful, I love taking the care to get the words just right, delivering something meaningful and lasting.

Career highlights

  • Established the content strategy practice for Tank, an experience design agency
  • Spoke at Button and Confab conferences
  • Authored the content strategy and led the content approach to redesign career websites for Fidelity Investments and Hilton
  • Scripted the experience for an Effie- and Clio-winning Google Assistant application
  • Crafted copy for experiences seen by millions on Google Travel
  • Led the content strategy effort to redesign two websites for the U.S. military
  • Worked with a team to create an award-winning website to track the activity of fireflies across the U.S.