Tank Design, CAMBRIDGE, MA
Senior Content Strategist > Content Strategy Director: Lead content strategy practice for Tank’s experience design team. Evaluate content and work with UX designers, researchers, developers, and project managers to define the path forward with a design and content plan that both meets user needs and sets up the client for ongoing success. As director, build and manage a team of content strategists and UX writers and drive the further growth of the agency’s content strategy capability.
March 2019 – present
Google, CAMBRIDGE, MA
UX Writer: Created concise, meaningful text for Google travel products including hotel search and online bookings. Defined content requirements and evolved product content strategy through audits and revision. Collaborated with experience designers, product managers, researchers, and engineers to create the best possible experience for both travelers and B2B customers.
July 2018 – February 2019
MullenLowe U.S., BOSTON, MA
Senior Content Manager: Applied the principles of content strategy and design to new digital initiatives for brands ranging from financial services to packaged goods. Worked with experience designers to research and assess these challenges and develop a plan to solve them. In addition, provided content expertise and support for ongoing digital maintenance on behalf of a roster of clients that included Google, CapitalOne, and the Department of Defense.
March 2016 – June 2018
FlipKey / TripAdvisor, Boston, MA
Senior Content Strategist: Worked closely with product team to develop new features and manage product marketing. Coordinated with customer support to ensure customer feedback informs decisions. Created an editorial culture across product, marketing, and customer support teams by maintaining an in-house style guide and brand voice.
November 2012 – March 2016
Fidelity Investments, Boston, MA
Senior Content Editor/Strategist: Collaborated with other members of the user experience design team to manage content migration project for college savings, trading, security, and “Why Fidelity?” sections of fidelity.com. Worked closely with other departments to ensure that content met legal, compliance, SEO, accessibility, branding, and style guide requirements.
August 2011 – October 2012
Museum of Science, Boston, MA
Internet Strategist: Oversaw content strategy for the primary museum website, online store, and several subsites, with an eye to institutional style, SEO, and emerging technologies. Worked with individual departments to understand and address their online communication needs, including social media. Coordinated production of online projects from concept to launch. Reviewed content and user experience of Web and exhibit-based software initiatives.
November 2009 – July 2011
Online Content Editor: Coordinated, edited, and posted content for museum website, subsites, and selected interactive exhibit components. Scheduled, edited, and sent multiple e-newsletters while staying mindful of industry standards. Worked with every department to ensure Web communications were both accurate and in line with Museum brand and style. Also served as contributor to Sparks! member magazine.
October 2006 – November 2009
Frontline/WGBH, Boston, MA
Web Editorial Research Assistant: Researched and wrote content for companion websites to “Frontline,” the weekly documentary television series on PBS. Responsibilities included developing Web features, editing interview transcripts, conducting additional interviews, copyediting, and online video production.
August 2003 – October 2006
Phoenix Media/Communications Group, Boston, MA
Freelance writer: Wrote for the Boston Phoenix news, features, food & drink, and supplemental sections.
June 2000 – March 2009
Online Content Manager: Oversaw the production of the websites for the Boston Phoenix, Portland Phoenix, Providence Phoenix, Phoenix MP3 Studio, andStuff@Night. Made editorial additions and adjustments on a daily basis. Acted as a liaison between editorial, marketing, and corporate interests in the websites.
October 2002 – August 2003
Online Content Coordinator: Maintained Web content of weekly paper and managed MP3 website and database. Also wrote website reviews and coordinated man-on-the-street roundtables.
October 2000 – October 2002
Harvard Extension School
Project Management coursework, 2009
B.A., English, Magna Cum Laude
Honors and Associations
MITX award winner in education and learning category; Boston Phoenix Employee of the Month; volunteer, Independent Film Festival Boston; member, Content Strategy New England; attendee, Confab, An Event Apart, SXSW, Podcamp, and PubMedia Camp
Interests and Skills
Photography, art history, current events, linguistics, film making, snowboarding, music, emerging technologies, HTML, CSS, Final Cut, Adobe CS, ExactTarget, Dialogflow