Archives: Projects

Our client at the Department of the Defense wanted to increase awareness about cybersecurity careers in the Military. As part of a MullenLowe digital team, I worked to create an online game for our target audience of 16-24 year-olds. Skills Creative concepting, copy and UI writing, content delivery plan Results 15:22 average time on site… Continue reading Cyber Game

Our Google Cloud client wanted to improve new business among its most elite prospects. Working with a MullenLowe digital team, I authored a voice-enabled app for the Google Home platform and Google Assistant platform, allowing CIOs and CTOs to ask questions about Google Cloud products at their convenience. Skills Conversation mapping, response authoring, content delivery… Continue reading Ask the Cloud

Country Crock wanted to incorporate a new campaign into their website to tie in with on-air spots. I worked with our digital design team to seamlessly work in the new artwork and language, which called for a renewed emphasis on their made-from-plants product. Skills Copywriting, content delivery plan

The User Experience Design team at Fidelity was embarking on a major content migration of the company’s investment product pages, and I worked as content strategist on several sections including Trading, 529 College Savings, and Security & Protection. Skills Content revision, content delivery, legal and compliance coordination, SEO, migration planning

As content strategist for FlipKey and TripAdvisor Vacation Rentals, I authored an editorial style guide and messaging guideleines while working as the sole UX writer for both traveler and owner-facing websites. For the product team, I oversaw the content needs for a complete redesign of the owner dashboard following the merger of three separate platforms.… Continue reading TripAdvisor Vacation Rentals

As Internet Strategist for the Museum’s online team, I oversaw the day-to-day maintenance of its websites as well as the editorial needs of special projects ranging from fundraising and exhibit websites to a citizen science project. I also set up a new process for the production and scheduling of email marketing. Skills Content strategy, information… Continue reading Museum of Science, Boston

For every show that airs, FRONTLINE produces a robust online experience to complement the topics in the broadcast. As part of their digital team, I conducted research, edited interviews for online publication, and created online features for several shows including Beyond Baghdad, The Meth Epidemic, Diet Wars, and The Torture Question. Skills Editorial research, copy… Continue reading FRONTLINE