As content strategist for FlipKey and TripAdvisor Vacation Rentals, I authored an editorial style guide and messaging guideleines while working as the sole UX writer for both traveler and owner-facing websites.
For the product team, I oversaw the content needs for a complete redesign of the owner dashboard following the merger of three separate platforms. I also ran most of the email marketing strategy, contributed to the FlipKey travel blog, and coordinated all content for product delivery and translation.
UX writing, product marketing, I18n coordination, content marketing, email marketing
From the FlipKey Blog
Page-Turning Trips for National Book Month
Tips on Surviving Festival and Conference Season