It’s been just over 72 hours since Gerry McGovern wrapped up his keynote at Confab, thus drawing to a close the 2015 edition of the one of the best content strategy conferences of the year. I’ve spent a large part of this long weekend sleeping, because let’s face it: going to sessions all day and… Continue reading Confab Central: forward progress
Tag: content strategy
Content strategy and content marketing walk into a bar…
There has been a lot of talk lately about the difference between content strategy and content marketing. A lot. Well-mannered missives have been fired by my colleagues in both fields, and perhaps the most prominent event thus far has been Kristina Halvorson’s SXSW talk, Go Home Marketing, You Are Drunk. Around the time that Kristina… Continue reading Content strategy and content marketing walk into a bar…