Cyber Game

Our client at the Department of the Defense wanted to increase awareness about cybersecurity careers in the Military. As part of a MullenLowe digital team, I worked to create an online game for our target audience of 16-24 year-olds.

Skills

Creative concepting, copy and UI writing, content delivery plan

Results

  • 15:22 average time on site
  • 56,638 levels played in first two months
Cyber Game home page
Home page
Explore Cyber page
“Explore Cyber” page explaining the purpose of the game

Defend game instructions Protect game instructions Strike gameplay Complete screen